How can I configure UTM parameters to accurately track referrals from ChatGPT?

To accurately track referrals from ChatGPT, you can configure UTM parameters to identify traffic coming from the platform. When ChatGPT includes links to websites in its responses, it often adds the parameter utm_source=chatgpt.com to the URL. (lawrencehitches.com, nearviewmedia.com)

Here's how to implement UTM parameters:

• Use UTM parameters when sharing links: When sharing links in ChatGPT or any AI tool, include descriptive UTM parameters. For example: https://www.example.com?utm_source=chatgpt&utm_medium=organic&utm_campaign=ai_referral. (rankshift.ai)
• Monitor in Google Analytics: In Google Analytics 4 (GA4), you can go to Traffic acquisition and change the dimension dropdown to Session source/medium and search for "chatgpt" to see traffic from ChatGPT. (nearviewmedia.com)
• Create custom channel groups: Create a custom channel group in GA4 to monitor AI traffic. (rankshift.ai)
• Use a UTM builder: You can use a UTM builder to create tracking codes. (chatgpt.com)

References

1. How to Track ChatGPT Referrals in GA4 (Google Analytics 4)
2. How to track ChatGPT and Google Gemini website traffic
3. Why Do Some Websites Have source=chatgpt.com After Them?
4. ChatGPT - UTM Builder
5. Tracking How ChatGPT + Search & Others Send Users To Your Site
6. How to Track Traffic Coming from ChatGPT - Irene Chan
7. Boost Your Business: Track Website Traffic Referrals from ChatGPT
8. Track ChatGPT Referrals with Cookieless Analytics | Use Cases