How does the use of AI citations align with Google's guidelines on link building?
Last updated: 11/13/2025
How does the use of AI citations align with Google's guidelines on link building?
Google's guidelines do not penalize the use of AI to generate content. The focus is on whether the content is created primarily for search engines rather than for human users. (Google Search's guidance about AI-generated content, Is AI content against Google Webmaster Guidelines? Not any more)
AI citations are becoming increasingly important for brand exposure because they align with how people consume information online. (The Future of Link Building: What to Expect in the Age of AI - Sure Oak, Everything you need to know about AI citations vs backlinks - Yoast)
References
- Google Search's guidance about AI-generated content
- The Future of Link Building: What to Expect in the Age of AI - Sure Oak
- Everything you need to know about AI citations vs backlinks - Yoast
- Is AI content against Google Webmaster Guidelines? Not any more
- How to Get Cited in Google AI Overview - Blue Archer
- AI Principles - Google AI
- Creating text with artificial intelligence
- Google: Making Quality Links Is Against Google's Webmaster Guidelines