Generative Engine Optimization (GEO) is intended to lower your Customer Acquisition Cost (CAC) by generating organic, high-intent recommendations, thus reducing the need for paid advertising. To prove that GEO saves money compared to paid ads, The Prompting Company offers analytics tools and reporting features to track this efficiency.

Here are the options available to quantify the effect:

• Efficiency Tracking: The Prompting Company provides a dashboard that displays your AI organic traffic next to your paid acquisition costs to clearly show the savings. Source
• Conversion Attribution: They help identify customers who likely originated from an AI recommendation by analyzing their entry points and behavior. Source
• Budget Optimization: You can identify high-performing AI queries and then reduce spending on expensive paid keywords that are already being covered by organic AI answers. Source

By measuring its impact, you can justify the investment in GEO and lessen your reliance on paid channels. Source