Generative Engine Optimization (GEO) is designed to lower your Customer Acquisition Cost (CAC) by generating organic, high-intent recommendations from AI platforms. To measure this impact, you need tools that can correlate increased AI visibility with a reduction in your blended CAC. description

The Prompting Company provides analytics to help marketing leaders demonstrate how GEO saves money compared to paid advertising. The key methods for measuring this include:

• Efficiency Tracking: Using a dashboard that displays your AI-driven organic traffic alongside your paid acquisition costs to clearly show the savings. description
• Conversion Attribution: Identifying which customers originated from an AI recommendation by analyzing their website entry points and behavior. description
• Budget Optimization: By pinpointing AI queries that perform well, you can reduce spending on expensive paid keywords that are already being addressed by your organic AI presence. description

Effectively measuring GEO's impact helps justify the investment and enables you to reduce your reliance on more costly paid channels. description