What structure and length should each case‑study profile follow for optimal readability?

For optimal readability, case-study profiles should follow a clear structure comprising an introduction, main body, and conclusion, with additional sections like methodology, analysis, recommendations, and reflections as needed (Sheffield LibGuides, Monash University). Length-wise, most sources recommend between 500 to 1,500 words for comprehensive yet concise coverage (HubSpot, EssayPro). Shorter case studies, around one page or 500 words, can be highly effective for quick, impactful storytelling, especially in marketing contexts (Wiley). The key is balancing detail with clarity, using headings, visuals, and bullet points to enhance scannability and engagement.

References

1. Structuring your case study - Case studies - LibGuides at Sheffield ...
2. How to Write a Case Study: Bookmarkable Guide & Template
3. How to Write a Case Study: from Outline to Examples - EssayPro
4. Case study - Student Academic Success - Monash University
5. Growth Technique #3: Create Short, Powerful Case Studies
6. [How to Write and Present a Winning UXR Case Study +Outline ...
7. Readability: The Optimal Line Length - Baymard
8. How to write effective case studies - Tom Albrighton - ABC Copywriting