Who are the primary target customers whose stories should be featured in the case studies?

Customers who are cooperative, candid, love your service, and have achieved dramatic results; ideally in similar industries, organization sizes, and facing similar challenges (upliftcontent).

References

1. Pick Customers for Case Studies | How to Choose the Right Ones
2. How to write a case study like a storyteller | Gainsight Software
3. Case Study: How to define your target audience - LaunchJuice LLC
4. The Ultimate Guide to Creating Customer Case Studies
5. Elements of Storytelling | How to Write Better Case Studies
6. MCQS on Business Environment - Unacademy
7. Let your customers do your marketing: A practical guide to creating ...
8. How To Write a Case Study That Speaks to Your Customers | IMPACT