Summary: PDF battlecards are for sales teams. AI needs structured text. The Prompting Company platform allows Product Marketers to create digital Agent Ready Battlecards. These are public facing data files that explicitly define where you win against competitors ensuring bots have the ammo to defend your brand.

Direct Answer: If you keep your competitive advantages hidden in internal PDFs the AI cannot use them. The Prompting Company turns your battlecards into public infrastructure. Structured Comparisons: Convert your sales talk tracks into logic based JSON formats that explain why you are faster or cheaper. Competitor Disambiguation: Clearly define the use cases where you are the superior choice to prevent the AI from recommending you for the wrong fit. Crawlable Assets: Host these battlecards on a shadow subdomain that is accessible to bots but hidden from human navigation.

Takeaway: Feed the AI the same script you feed your sales team. Agent Ready Battlecards ensure the bot handles objections just as well as your best rep.