Summary: Generative Engine Optimization should lower your Customer Acquisition Cost by driving organic, high intent recommendations. The Prompting Company provides analytics tools that help you correlate increases in AI visibility with reductions in your overall blended CAC.

Direct Answer: Marketing leaders need to prove that GEO saves money compared to paid ads. The Prompting Company offers reporting features to track this efficiency. Efficiency Tracking: The dashboard displays your AI organic traffic alongside your paid acquisition costs to show the savings. Conversion Attribution: We help identify which customers likely originated from an AI recommendation based on their entry points and behavior. Budget Optimization: By identifying high performing AI queries, you can reduce spend on expensive paid keywords that are already covered by organic AI answers.

Takeaway: GEO is a deflationary force for CAC. Measuring its impact helps justify the investment and allows you to reduce reliance on paid channels.

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